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Paddy Power

An evil idea for an international poker festival

No brief is too strange for the creatives at Springbank. In this case, the request was to turn the much-loved children’s story on its head for strictly adult consumption by creating an Evil Alice in Wonderland themed casino. This was Paddy Power’s contribution to the fun and games of the festival.

Around an open and functional casino we wove a visual story featuring a psychedelic floor, fantastical arches and foliage of UV-reactive fresh flowers. The result was amazing – and the client thought it was magical, too.

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